In 2013 WFTO initiated for the first time a week-long observance of Fair Trade with events focused on Fair Trade, trade justice, solidarity economy, monitoring systems and product promotions. During this week, Rio de Janeiro was declared the World Fair Trade Capital: The city of Rio became the home of more than 50 nationalities of representatives from more than 150 Fair Trade Organisations. The conference speakers, who are experts on Fair Trade certification systems, academics and other business professionals shared their knowledge with the conference guests and participants (86 member organizations and 24 other organisations were present in Rio, including representatives from FLO-CERT, ECOCERT, IMO, FUNDEPPO and the Brazilian National Fair Trade System (SNCJS), while more than 500 people attended the opening session.
Besides the WFTO Conference, guests attended international events like the Fair Trade Fashion Show and the exhibition of Fair Trade and Solidarity Economy products, Fair Cooking Show by Rio’s top chefs, thematic workshops on Fair Trade guarantee and certification systems, meetings with Brazilian local and national authorities, debates on the experiences Fair Trade Towns, business roundtables and many more. The 2013 Rio World Fair Trade Week ended with a handover to the host city of the next World Fair Trade Week: the city of Milan, Italy, in May 2015.