The World Fair Trade Week, in its second edition, was celebrated biennially in line with the WFTO Conference, namely to encourage collaboration of domestic and local authorities and civil society organisations in promoting Fair Trade and to create wider recognition of Fair Trade products in national and international markets. The host city for 2015 was Milan, and the eventswere co-organised by AGICES/EquoGarantito (Italian General Assembly of Fair Trade) and WFTO Europe, in collaboration with the EU-supported project ‘Food Smart Cities for Development’ (FSC4D), the Municipality of Milan and Fondazione Cariplo, and with the support from Italian Fair Trade organisations: CTM Altromercato, Altraqualita, Libero Mondo, Botteghe del Mondo, EquoMercato and Chico Mendes.The 13th Biennial Conference of WFTO was a record breaking success. It was the most attended global biennial conference ever in the history of WFTO. Two hundred sixty-five delegates representing organisations from the Fair Trade supply chain, as well as, experts, consultants, business people, students and volunteers came to debate, discuss and exchange ideas during the conference. Integrated in the World Fair Trade Week 2015, WFTO co-organised with AGICES-EquoGarantito (Italian General Assembly of Fair Trade) an international exhibition of Fair Trade and ethical products in Milan participated by fair traders (mostly WFTO members) and Social and Solidarity Economy initiatives. Held at the heart of Milan, at Fabbrica del Vapore, more than 60 WFTO members (out of over 160 exhibitors) participated in the Milano Fair City. It was the fair with the highest attendance of WFTO members and it had more than 30.000 visitors. The role of Italian partner organisationswas key for this success.